My PR professor, Dr. V, put up a blog post about brands on twitter.  She then asked us to decide who uses twitter well and who does not. I looked at the brands’ twitters she posted: how many they were following, how many followers they had, how often they tweeted, and how “valuable” their tweets were (according to their product or business). The two brands that I found used twitter the best were Comcast and Twitter itself. Twitter.com/comcastcares has about an equal number of following and followers (13,000 each), and so does twitter.com/tweetdeck (around 20,000 each). The Comcast twitter account allows Comcast consumers to ask questions about the product.  I read through a few pages of tweets, and they are quick to respond with what seems like valuable advice.  The tweetdeck account obviously knows their target audience so that is probably why they have so many followers.

Another brand that caught my eye is the Deveraux’s Restaurant in Greenville twitter account. It was following 2,000 people and only had 900 followers so that doesn’t seem very credible, but I think it is a good idea for restaurants to be on twitter because they can keep their customers updated on new menu items, specials, and so on.