Last week in my PR class, we were talking about how Office Depot’s “Elf Yourself” (where you can insert your own face or your friends’ and families’ faces into funny, dancing elves) was a good PR idea because it got Office Depot’s name out to many people once the Elf Yourself videos became viral. When I was reading an article in PRSA Issues and Trends, I noticed a similar viral campaign that Purina is launching.

CEO of viral marketing agency, Oddcast, says “There are lots of applications where people can use photos of themselves, but there are very few where people can use their pets, too”.  He also says that pet owners are really excited about their pets so when they have the chance to customize media around them, they love it.

I think this is good PR for Purina because they are directly targeting their number one public, pet owners. I think these videos will definitely become viral (just like Elf Yourself did), and the Purina name will reach many pet owners in a positive way.